SHL Medical Group
Brand and Product Videos
“Little Victories” - Branding Video
There are struggles in patients’ lives that they overcome on their own and we are inspired by their courage and determination.
This inspiration guided our vision for the promotional video, “Little Victories”, providing glimpses of people living with auto-immune diseases and the importance of SHL’s work improving lives. The video was shown for the first time before the opening speech by SHL at the PDA (Parenteral Drug Association) conference held at Huntington Beach, California. And continues to inspire constructive conversation and buzz in the Pharma and Medical Device industries.
Rotaject AutoInjector – Product Video
What is an autoinjector? On the face of it, a few pieces of plastic, a metal spring and some clever engineering and design thinking. But in reality, it is so much more. It gives freedom to pursue dreams without being tied up by the circumstances of disease; it provides safety and security for people who have to worry constantly; it brings innovation from research labs and minds of engineers closer to the real beneficiaries – the patients.
Behind every device, every solution there is a complex story full of “Whys” and “Hows” and “What-ifs”. But in the end, when all pieces of the puzzle come together, somewhere a real-life is getting better. Changing lives, one detail at a time.