The Challenge:

To demonstrate SHL’s knowledge, experience and leadership in the industry beyond a “device manufacturer”, our focus was to transform the narrative and establish SHL as a solutions provider with comprehensive offerings for pharmaceutical and biopharmaceutical companies.

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The Insight:

Understanding the invisible daily struggle of patients’ lives beyond the disease- medication equation should be one of the main objectives for any healthcare company.

One of the recent trends in the healthcare industry is using connected technology; another one is patient-centricity. Combining them together means understanding patients’ problems and applying the latest technology to help them.

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For SHL, that is, not to promote technology for technology’s sake, but to apply it to real problems, to improve real outcomes and to make real people happier.

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Creative Strategy:

We designed, developed, and implemented a new global brand expression for SHL across all regions - Europe, US, Taiwan, and China - to strategically align branding with the company’s core values and business strategy – showing both SHL’s technological acuteness and insight into real patients’.

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A fully integrated global branding that included: an interactive experience that uses augmented reality (AR) to show connected smart medical devices, a redesign of tradebooths with digital installation of interactive hypebox for events, launch of the redesigned corporate identity, emotionally engaging ‘patient-centric’ videos for conferences and social media, digital interactive sales tools for business directors and a complete suite of corporate stationery.

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Tagline: Solutions for today on the Path to Tomorrow

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