SHL and QuiO Partnership
SHL’s partnership with QuiO was an important and exciting new opportunity for the company – moving towards a future of connected therapeutics with a comprehensive Cloud service grounded in SHL’s expertise with injection devices.
To reflect the pioneering nature of this new partnership, we created an immersive digital experience; using Augmented Reality (AR) that takes the form of virtual content mapped onto the real world; and integrated a fully interactive Hypebox touchscreen into SHL Tradeshow booths that showcased the innovative technology with wow-factor.
The idea was heralded by the CEO of Quio and SHL senior management as “breakthrough”, that aligned business objectives with branding strategy, resulting in an increase in new contracts.
* The work shared here represents a small portion of a fully integrated cross-media global campaign. Client confidentiality prohibits sharing further brand case study information.