SHL and QuiO Partnership
Augmented Reality (AR)
We invite our audience to “Think Beyond The Device” when thinking about connected drug delivery and connected therapeutics.
The QuiO case serves as a prop or sales tool for further discussion about the QuiO cloud service. When opened the box appears empty except for the device moulded inner tray and the QuiO logo.
With the logo serving as the AR marker, we direct the iPad camera over the logo to show the full range of QuiO devices that appear sitting in the inner tray. When a device is selected, its 3D model will appear on the screen. Each model is designed with full interactivity and can be shown with additional details about the device.
* The work shared here represents a small portion of a fully integrated cross-media global campaign. Client confidentiality prohibits sharing further brand case study information.