The Challenge:

To develop a keepsake to highlight all the new features and heritage of the Jaguar XJ saloon to be delivered to highly valued customers.

 

Creative Strategy:

‘Tradition Re-engineered’, underscored the sentiment and passion for the most advanced Jaguar car, blending the ultra-modern and traditional Jaguar values to celebrate the glory of the XJ heritage.

 

The design of the coffee table book highlighting the design and engineering of the new XJ, married visuals and quotes from Engineers and Designers to create a sophisticated and seamless journey between the exterior and interior of the definitive XJ saloon.

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