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Created the website flash banner for Iveco China within the restraints of Iveco’s current global website. Although the Iveco Group had been present in China for 10 years there were internal tensions and a lack of unity amongst the group. The challenge was to develop a concept that the Group could agree with and that was suitable for the Chinese culture and market. We achieved this by creating a ‘Lab’ concept, that improved and extended Iveco’s web identity. The feedback from the Iveco Group was one of surprise and affirmation, which led them to consider having our team redesign their global website.
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