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XJ Test-Drive Invitation

The Challenge:

To invite existing and prospective XJ owners to register for a test drive to experience the advanced and remodelled XJ saloon.


Creative Strategy:

Blending the ultra-modern and traditional Jaguar values to celebrate the glory of the XJ heritage, we ignite curiosity and anticipation for it's awaited arrival, by highlighting the design and engineering between the exterior and interior of the definitive XJ saloon.

Holding Hands
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