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XJ Launch Invitation

The Challenge:

To invite existing and prospective XJ owners to attend the gala Jaguar Motorshow with the launch of the advanced and remodeled XJ saloon.


Creative Strategy:

‘Tradition Re-engineered’, underscored the sentiment and passion for the most advanced Jaguar car, blending the ultra-modern and traditional Jaguar values to celebrate the glory of the XJ heritage.

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