top of page

Hewlett Packard, China

Localise Global SMB Campaign

The Challenge: 

Position HP as the thought leader and partner for SMBs business life cycle in China, by localising an existing global strategy.


Creative Strategy: 

We developed an innovative, long-term campaign to build brand awareness and preference in the China market.


A multi-channel campaign that included video, websites, eDMs, and banner ads, were developed for the teaser and launch phases of the campaign. In a crowded landscape of technical jargon, we engaged our audience using bold graphics to communicate the benefits of HP as a business partner. 


Video and Teaser site

Social media videos were created for the pre-launch phase of the campaign directing visitors to the pre-launch/teaser site.

  • LinkedIn - Black Circle
bottom of page