Hewlett Packard, China
Localise Global SMB Campaign
Position HP as the thought leader and partner for SMBs business life cycle in China, by localising an existing global strategy.
We developed an innovative, long-term campaign to build brand awareness and preference in the China market.
A multi-channel campaign that included video, websites, eDMs, and banner ads, were developed for the teaser and launch phases of the campaign. In a crowded landscape of technical jargon, we engaged our audience using bold graphics to communicate the benefits of HP as a business partner.
Video and Teaser site
Social media videos were created for the pre-launch phase of the campaign directing visitors to the pre-launch/teaser site.