The Challenge: 

Position HP as the thought leader and partner for SMBs business life cycle in China, by localising an existing global strategy.

 

Creative Strategy: 

We developed an innovative, long-term campaign to build brand awareness and preference in the China market.

 

A multi-channel campaign that included video, websites, eDMs, and banner ads, were developed for the teaser and launch phases of the campaign. In a crowded landscape of technical jargon, we engaged our audience using bold graphics to communicate the benefits of HP as a business partner. 

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