Nestle Recipes

Rebrand Recipes.com

The Challenge: 

Business Pitch: Nestle wanted to be recognised and trusted as Oceania’s leading nutrition health and wellness company.

 

Creative Strategy: 

Through the redesign of the recipe portal, using rich media and user friendly tools; direct mail and digital marketing, we established a cRM program to act as a driver (reminder) for an online platform for Recipes.com.au.

 

We helped consumers engage in a dialogue with recipes.com.au and created an interconnected community of informed users.

 

Homepage

 Time-sensitive background changing from breakfast in the morning to dinner in the evening.

Homepage.gif

My Cookbook

Saved recipes and meal planning.

SavedRecipes.gif
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Community Portal

Live video with cooking tips, health calculators, community posts and baking ideas.

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eMail

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Direct Mail

A removable screen protector, for cooking in the kitchen, was suggested as a direct mail piece.

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