Nestle Recipes
Rebrand Recipes.com
The Challenge:
Business Pitch: Nestle wanted to be recognised and trusted as Oceania’s leading nutrition health and wellness company.
Creative Strategy:
Through the redesign of the recipe portal, using rich media and user friendly tools; direct mail and digital marketing, we established a cRM program to act as a driver (reminder) for an online platform for Recipes.com.au.
We helped consumers engage in a dialogue with recipes.com.au and created an interconnected community of informed users.
Homepage
Time-sensitive background changing from breakfast in the morning to dinner in the evening.
My Cookbook
Saved recipes and meal planning.
Community Portal
Live video with cooking tips, health calculators, community posts and baking ideas.
Direct Mail
A removable screen protector, for cooking in the kitchen, was suggested as a direct mail piece.
