Business Pitch: Nestle wanted to be recognised and trusted as Oceania’s leading nutrition health and wellness company.
Through the redesign of the recipe portal, using rich media and user friendly tools; direct mail and digital marketing, we established a cRM program to act as a driver (reminder) for an online platform for Recipes.com.au.
We helped consumers engage in a dialogue with recipes.com.au and created an interconnected community of informed users.
Time-sensitive background changing from breakfast in the morning to dinner in the evening.
Saved recipes and meal planning.
Live video with cooking tips, health calculators, community posts and baking ideas.
A removable screen protector, for cooking in the kitchen, was suggested as a direct mail piece.