Advertisers and agencies are increasingly held accountable for their media selections – particularly regarding online media, where advertising effect is so transparent. It is not just about getting reach anymore, but getting attention and reaction from the right kind of people.
Our objective was to immerse the visitor in an FT.com experience, at the Digital Adtech conference in Singapore. Using an FT branded flash animation, that could be used as screen savers and a wall projection, we delivered the key message of talking to the world’s most influential. Interactive floor projection, showing the view of the world’s elite was also suggested.