The Challenge: 

With Doonella Noosa properties starting at $1M AUD, located in a natural wonderland in QLD Australia, we wanted to give a feeling of exclusivity and cut through the wallpaper of competitor’s ads.

 

Creative Strategy: 

Supporting the print creative campaign, ‘Living in Amongst Nature’,  the online creative used a microsite that simulated the concept of Google Earth. The visitor could zoom-in to find people living in amongst nature, enjoying a fashionable, private and exclusive lifestyle. Banners ads were used to drive traffic to the website.