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American Express

Digital/Direct marketing for Centurion Card

The Challenge:

To invite existing American Express customers and highly valued prospects to sign up for the Centurion Card.


Creative Strategy:

Using a combination of direct mail and digital technologies to promote the benefits of membership, we invited high valued customers and prospects to sign up for the Centurion card through a digital experience of the concierge service.


Focusing on the compelling real life stories from customers using the concierge service, we immersed our audience into the world of Centurion, where they could interact with stunning visuals, soundtrack and audio through a Flash app.


By creating an integrated campaign, we encouraged American Express Australia to make their first entree into the world of digital marketing.

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