The Challenge:

To build and communicate the unique and innovative online share trading facility, Suncorp Margin Trader.

 

Creative Strategy:

Communicating to a very discreet audience in an environment they most frequent, we created an integrated campaign using a combination of digital and print.

 

An interactive microsite, allowing users to navigate through different trading rooms with their personal guide, rich media banners using video streaming, press ads appearing as trading tickers featured in share related publications, were all a part of the creative campaign.