Nestle Stouffers wanted to position themselves as the ‘dinner’ for Little League – targeting the 7-14 year old Little League market.

 

Leading and directing a team of 15 people, concepts and strategies were developed for an advertising campaign worth US$50M. Delivering a fully integrated presentation including logo designs, print ads, direct mail, merchandise material, point of sale promotions, live banners, website and flash animations, the campaign was heralded as an example of true integration and held in high esteem by the agency and client.

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