Acer Global Campaign
Acer required an umbrella creative campaign framework that could be activated across all touch points for all products in all geographies. The Acer brand needed global consistency to foster a more premium image across all regions. The ideal campaign would be “created once, activated everywhere.”
Nobody walks into a store wanting to buy an Acer. It’s something they end up with, not something they seek out. We need to move people from merely buying an Acer to buying into Acer. We need a philosophy that people can buy into. We need people to know that, Acer is innovating what really matters for all of us.
Since the beginning of time, asking questions has shaped the world and allowed mankind to evolve. At Acer, we believe in always asking questions. That inquisitiveness and dogged determination to find out What’s and Why’s leads us to smarter solutions and better products.
Let’s encourage people to ask more questions – because the more you ask, the more likely you are to end up with an Acer.
Social Media Teaser Videos
Acer Global Press Conference
The launch of the #keepasking campaign at the Global Press Conference in New York.
Retail Product Displays
#keepasking messaging used as wallpaper for instore displays
Counter Tent Cards and Instore Banners
Campaign Brand Guidelines
Basic rules of how the campaign should be applied were compiled in a comprehensive set of campaign brand guidelines, which include campaign voice, brand values, retail and digital applications, logo use, copy, typography, campaign brand colour, imagery, campaign visual asset usage.
These guidelines are a valuable tool in ensuring global consistency and campaign implementation.